We empower youth
to read and exercise.
Mission of Get Focused
Get Focused is a movement that promotes reading and exercise to children around the world using a unique program that encourages them to buy their favorite books using exercise. The mission of the company is to inspire millions of young people around the world to read and exercise for a lifetime.
The company was launched in 2009 by then fitness model and personal trainer Goldin Martinez as a way to empower young people from his old neighborhood.
Reading and exercise changed Goldin's life and he decided that on his 21st birthday he would launch a movement called Get Focused dedicated to sharing the lifelong benefits of reading and exercise with other young people. Goldin's vision was to create a movement that would go beyond just squats and push-ups and begin to introduce youth to the fundamentals of building a strong mind and body.
Today, Get Focused is led by a growing community of certified personal trainers and positive role models who all share a passion for youth empowerment and who all believe health and education should be a top priority in a child's life.
Get Focused has grown into a national movement and has been featured on New York 1, NBC, Huffington Post, GoFundMe Heroes, Uproxx, & Returning the Favor. Through its amazing GF program the company is planting the seeds of health & literacy into the lives of thousands of youth.